PATRICK DANIEL CHANG

Led comprehensive sales and operational strategies across key markets, managing a large sales force and driving significant business outcomes.

• Managed sales operations across Kano, Katsina, and Jigawa markets, overseeing a team of 25 secondary sales force personnel.
• Directed primary and secondary sales initiatives, achieving extensive market coverage and penetration.
• Spearheaded distributor recruitment, operations, and account management to optimize the distribution network.
• Oversaw the execution of trade initiatives, ensuring alignment with strategic objectives and market demands.
• Collaborated with the capability team to implement effective training programs, significantly enhancing sales team productivity.

Supervised field sales operations, focusing on team development, performance optimization, and operational compliance.

• Led, coached, and trained a team of secondary sales force, improving their performance and market reach.
• Coordinated Distributor Operation Review meetings, analyzing past performance and developing new strategies for enhanced results.
• Conducted regular field accompaniments to monitor and ensure compliance with channel standards.
• Reconciled team accounts regularly to maintain healthy financial operations and ensure smooth business flow.

Managed field sales activities, optimized work schedules, and ensured high levels of customer satisfaction and competitive awareness.

• Planned and prepared detailed work schedules, assigning specific duties to employees to maximize efficiency.
• Addressed and resolved customer complaints regarding services, products, and personnel, enhancing customer satisfaction.
• Executed comprehensive market intelligence surveys to monitor competitor activities and inform strategic decisions.

Led engineering shifts, ensuring efficient production, quality compliance, and effective team management.

• Coordinated the engineering team to optimize production processes and meet output targets.
• Managed production forecasting, planning, and execution, ensuring timely delivery and operational efficiency.
• Implemented rigorous quality sampling and compliance protocols to maintain product standards.
• Developed and prepared comprehensive maintenance plans, minimizing downtime and extending equipment lifespan.
• Provided training to technical and production teams, enhancing their skills and operational capabilities.

Drove direct sales and market presence for Nestle products through extensive route coverage.

• Achieved extensive route coverage for the retailing of Nestle products, maximizing market penetration.
• Conducted market surveys on Nestle and competitor products, providing valuable insights to supervisors.
• Ensured optimal product availability, visibility, and accessibility across the designated coverage area.